So you’ve got Likes, so what?

Photo by Denis Dervisevic

How many times have you heard the phrase “we need more Likes” or have seen a tweet asking people to “help us reach x amount of followers”?

Too many people are under the misconception that the number of Likes equates to the amount of success you have.

Whilst it looks good to have 5000 Likes on your Facebook page, how many of those users are actually taking in your messages or engaging?

Information overload

Like the average Millennial, I get my daily dose of information from a variety of social networks, websites and applications. I use Facebook differently to Twitter. I use my Twitter accounts in different ways. I don’t even bother opening Sulia or LinkedIn unless something catches my interest in their daily emails.

In the information age, there is too much information being thrown at you by everyone… so we’ve started to become selective.

Hiding posts from certain people or Pages on Facebook (well you don’t want to insult them by Unliking or de-friending)

Unfollowing on Twitter (it appears we’re more ruthless in 140 characters or less)

Selectively scanning through our feeds until something catches our eye (usually a video of a cat)

So what does this really mean?

If you want to catch our attention do something creative or innovative. Stand out from the crowd. Ask us what we want to see. Give us something we never thought we’d see from you. Make it relevant.

It’s not about you, it’s about the user

Ask yourself these questions:

“are we engaging with the followers we already have?”

“how are our followers responding to our content?”

“is it being shared?”

Answering these questions and making changes to the way you try and engage your audience will inevitably result in more follows, Likes, Pins etcetera, it may even boost your Klout score… but that’s not what this article is about.

It’s about engaging

Make the most of the people who have actively searched for your Facebook Page or Twitter account and want to hear what you have to say – they’re the ones who can help you build your audience.

And for the love of all things social, don’t buy followers!

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