So you’ve got Likes, so what?

Photo by Denis Dervisevic

How many times have you heard the phrase “we need more Likes” or have seen a tweet asking people to “help us reach x amount of followers”?

Too many people are under the misconception that the number of Likes equates to the amount of success you have.

Whilst it looks good to have 5000 Likes on your Facebook page, how many of those users are actually taking in your messages or engaging?

Information overload

Like the average Millennial, I get my daily dose of information from a variety of social networks, websites and applications. I use Facebook differently to Twitter. I use my Twitter accounts in different ways. I don’t even bother opening Sulia or LinkedIn unless something catches my interest in their daily emails.

In the information age, there is too much information being thrown at you by everyone… so we’ve started to become selective.

Hiding posts from certain people or Pages on Facebook (well you don’t want to insult them by Unliking or de-friending)

Unfollowing on Twitter (it appears we’re more ruthless in 140 characters or less)

Selectively scanning through our feeds until something catches our eye (usually a video of a cat)

So what does this really mean?

If you want to catch our attention do something creative or innovative. Stand out from the crowd. Ask us what we want to see. Give us something we never thought we’d see from you. Make it relevant.

It’s not about you, it’s about the user

Ask yourself these questions:

“are we engaging with the followers we already have?”

“how are our followers responding to our content?”

“is it being shared?”

Answering these questions and making changes to the way you try and engage your audience will inevitably result in more follows, Likes, Pins etcetera, it may even boost your Klout score… but that’s not what this article is about.

It’s about engaging

Make the most of the people who have actively searched for your Facebook Page or Twitter account and want to hear what you have to say – they’re the ones who can help you build your audience.

And for the love of all things social, don’t buy followers!

How to write a blog 101

Never written a blog before? Think it’s time to start? Read on and find out a little more about how easy it is to get started.

Thinking by @boetter

Step one… have an idea

Decide what you’re going to write about.

Try keeping it to one topic without too many tangents, link to other blog posts or write another one if you have that much to say.

It doesn’t have to be an original idea, just make sure you have a new take or opinion on the topic.

Step two… find some facts

It never hurts to throw some facts or statistics into the mix, they give you a basis to form your opinions around and give weight to what you’re talking about – readers are more likely to take you seriously if you’ve done your research.

Step three… let your fingers do the talking

Throw some of your own opinions at it.

Make it interesting, add some personality to it.

Use images and videos to break up the text – not necessary but everyone loves a good [relevant] picture.

Remember: If you’re writing a business blog or are associated with a company make sure any¬†opinions you publish aren’t going to get you in trouble or lose too many customers!

Step four… read it through

Check for spelling mistakes and grammatical errors – very easy to do when you’re in full flow.

Make sure you’ve used some keywords and phrases that people might search for when Googling topics related to your blog (SEO for Content Marketing).

Step five… publish!

If you’re using a blogging platform you should be able to add tags and categories – make sure they’re related to your subject and try some variations, e.g. blog, blogging, writing etc.

Once you’ve published the blog, keep an eye on comments and remember everyone is entitled to a different opinion.

Don’t forget: promoting your post on social media and other websites will drive traffic to your blog.

Not sure which blog hosting site to use?

See Mashable’s list of free blogging sites (please note this article was added in 2007 and some of the blog hosting sites may not be functioning any more, but it is still a varied list).

Too much information? Try ProTelp’s top 5 free sites.